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Guerrilla Marketing for Shelters of Saratoga

Original Post:

Above, is a picture of a guerrilla marketing campaign for Shelters of Saratoga, a ministry that First Baptist Church supports. We just had Shelters of Saratoga at our mission fair and we send groups to serve there. I found this pic on Twitter.  This is a great way to get the word out about this ministry and to bring visibility to homelessness in Saratoga County.

A few questions:

  • Was this official or done by an individual?
  • Chalk or paint?
  • Are we going to see more?

Send me your pics if you happened to grab a shot: blog (at) onthebema.com

New #Palio guerrilla marketing awareness campaign for Shelter… on Twitpic.

UPDATE 1:30 PM: via Twitter: @ps_saratoga 1:39pm via Web

@alanrud It’s a coordinated effort that will be replicated in about a dozen locations downtown to mark Homeless Awareness Week.

Thanks Post Star for the update!

UPDATE: 2:51 PM:

From the Skidmore College website:

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