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The Amazonification of Christianity

Amazon announced a new product and service to their line-up: Amazon Key. Amazon describes their new product as the way to, “get your Amazon packages securely delivered just inside your front door. Plus, grant access to the people you trust, like your family, friends, dog walker, or house cleaner.” This is one of many products that have taken over our lives by Amazon or also known as the Amazonification of retail… and life.

Amazon has started putting large retailers out of business. With their free two-day delivery with Amazon Prime, tablets that push notifications of sales, Echo devices that can order Amazon products, and other devices that can order via their website, Amazon has put their delivery method in the hands and heads of people around the world. Amazon has created a virtual e-commerce ecosystem that we can’t escape. Now, Amazon is testing drones to deliver products faster. Amazon not only sells products but now services of professional cleaning, installation, plumbing and more on their website.

This is a takeover of Amazon’s brand force. It’s the Amazonification of life: a total and complete delivery system of goods, services, and information. Amazon has disrupted the way people get their “stuff”.

Amazon’s virtual staying power taps into something that is happening in every facet of our lives: virtual delivery and engagement of life… including our faith.  Amazon shows us how Christianity has been disrupted by factors and forces of our technological and mobile connected world.

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