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Time (magazine)

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Jesus, the original hipster?

JESUS-CHRIST-ORIGINAL-HIPSTER

A new ad aimed at making Jesus more culturally relevant has a major church working to re-brand the image of Jesus.

The Roman Catholic Diocese of Brooklyn started a campaign that is gaining national attention. The ad has captured the attention of pop culture with picturing Jesus as the “original” hipster.  Apparently Chuck Taylor All Stars are the key to making Jesus hip:

Apparently Converse’s “Chuck Taylor” sneakers are a favorite choice of footwear of both the Pope and Jesus Christ. And why shouldn’t they be? They are comfortable, colorful, and according to Seth Meyers in his SNL Weekend Update, are why more Catholics are returning to church.

Catholics yearn for a Church they can relate to. That is what Seth Meyers was jokingly referencing, and that is what the Catholic Diocese of Brooklyn’s new “All Faces, Everyday Understanding” marketing campaign is trying to achieve.

This isn’t the first time we have seen a hipster Jesus in print. In 2012, Time Magazine featured a modern looking Jesus on its front cover.

Is this ad simply a fun attention getter or a real attempt to bring young people into the pews? According to CNN, the ad has helped the Brooklyn Diocese’s website to see traffic increase by 400%. Certainly, a metric of tracking interest.

Ads like these help generate discussion and interest, but will that translate into more people in churches? Most likely not. Posting an ad on the streets will not solely translate into the masses attending church. Other changes need to be made in order to reach young people. Investment in young people in church ministry requires a coordinated effort.

As for Jesus as the original hipster, he certainly hung out with outcasts and not with popular people. That certainly made Jesus cool to the least of these. Perhaps that means he is attractive to young people today.

Discussion: Is this ad a real way to win young people back to church or is it all hype?

joel stein

How I became ‘friends’ with TIME’s Joel Stein

It’s not often that us lowly non-celebs get replies on Facebook or Twitter from big time Hollywood types.  Fans frequently annoy stars to interact with them online. Usually, celebrities carefully decide who to follow on Twitter (mostly other celebrities).

A few months ago, I befriended TIME magazine’s witty and very funny Joel Stein.  For years, I enjoyed reading his column and articles, which covers such topics as: a quest exploring circumcision for his son, ridiculous privileged preschools, lamenting the influx of Indians in his hometown (Edison, NJ), doing improv for mega church Pastor Rick Warren, and how he nearly killed VH1. Speaking of VH1, you might remember him from the series I love the 80′s.  For a guy who had his own cartoon, he is pretty down to earth.

You may be thinking, all that stuff doesn’t make Joel Stein a true celebrity.  If celebrity is measured by how long your Wikipedia page is, then Joel Stein isn’t a celebrity to you. Unlike other celebs, he doesn’t have his own reality show that highlights his drunken escapades with his family. Joel never went to Italy with Snooki, but as a writer for the LA Times and television humorist, he is entertaining.

So, how did I become ‘friends’ with Joel? I tried to be his ‘friend’ on Facebook but he exceeded the limit of friends already (With the creation of Facebook, the meaning of ‘friend’ means anyone with a computer and an IQ of 63). Since Joel is “desperate for attention“, I decide to give him some and become one of his 1 million followers on Twitter.  After reading his Twitter feed, I tweeted:

My goal in life is to get @thejoelstein to follow me so that all my followers grow tired of bragging and unfollow me.

Apparently, he thought I was interesting enough and he started following this random minister-blogger from New York.  I direct messaged Joel and thanked him for the follow.  I mentioned that I used one of his columns in a sermon and he said he loved to hear about it.  He gave me his email address, which I found out later that he tells people not to email him:

I don’t want to talk to you. But don’t make me feel like you expect a return email. Because this takes my assistant four to five hours every week. I know this because my assistant is me.”

I felt special. Really special. Like a groupie who just got a backstage pass at a Steely Dan concert.

We emailed a few times and explained how I used part of his 2005 column on happiness and marriage in a sermon. He replied that I was the third pastor to tell him that (Rick Warren was the second). I joked about cursing in front of my congregation (which I didn’t do) and he gave me some advice to never use “blue” material. We exchanged some Twitter messages about how his wife went to nearby Skidmore College, travel to a little town called Albany, and life in general. I knew Joel and I would become fast friends because he ended one email with, “Great to sort of meet you.”

A few weeks later, I asked him on Twitter if I could blog about the experience of befriending such a huge celebrity. His response?

I’d be honored if you blog about me.  Or at least ambivalent about it.

Ambivalence from Joel Stein? I’ll take it!

I feel horrible that I haven’t interacted with my new friend Joel for a few months now, but then again we are not that great of ‘friends’ because we don’t talk on the phone anymore and our kids don’t play together like they use to.  I could be upset about that, but those things never happened.

Joel if you are reading this, call me or stop by to catch up on all the things we never did together. You’ll have always have a place to stay in New York when you fly in for your wife’s college reunions at Skidmore. And, thanks for the advice on my sermons too. Since rabbis now pay comedians to write jokes for their sermons, maybe you could write a few for me?

Mark Driscoll, social media

Mark Driscoll’s (non)Ministry of Social Media

If you never heard of Pastor Mark Driscoll then maybe you should. His church, Mars Hill Church in Seattle has over 6,000 members in just 11 years. Driscoll is often described as a maverick in the ministry and has one the most innovative churches in the country. TIME magazine was interested in this pastor’s ministry and has featured him in a few articles.

Recently, the mega church pastor caught fire from Christians with this Facebook update:

driscoll

This comment clearly takes a shot a certain type of person in the ministry.  Not only that, the undertones of a comment like this do nothing to advance the kingdom of God. If you are shocked by this comment, as am I, do not think this is the first time Driscoll said something like this.  Many in the Christian community have a hard time with Driscoll’s “tough guy” persona and some question his ability to lead.

The New York Times wrote about Driscoll’s ministry and his tenancy to “male-ize” his ministry:
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